Section 5: Resource Allocation & Time Investment
This section defines how to allocate limited growth bandwidth across phases for a pre-revenue, pre-mainnet crypto-native startup (E2, E3, E4).
How to Use This Section
Use this as an evidence-aligned operating split for the first launch phases, not a generic startup template.
- Polymarket/Kalshi/Novig evidence favors direct operator distribution early. E34 E58 E59 E60 E65 E66
- DraftKings/FanDuel evidence favors narrow launch formats and staged expansion once core loops are visible. E46 E49 E50 E51 E90
Pre-Launch Phase: Time Priorities (Evidence-Aligned)
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Highest priority: founder/operator distribution and community ops.
Direct outreach, community replies, launch-thread seeding. -
High priority: market design + settlement clarity.
Curation, resolution clarity, and quality checks before scaling. -
Medium priority: onboarding friction removal.
First-trade flow, wallet/deposit path, and activation support. -
Medium priority: instrumentation + trust operations.
Liquidity dashboards, risk/event monitoring, incident routing. -
Experimental only: paid tests.
Small tests only before conversion-quality proof.
Post-Launch Phase (First 90 Days): Time Priorities
- Highest priority: liquidity operations and spread/depth monitoring.
- High priority: cohort retention and reactivation loops.
- Medium priority: founder/operator distribution loops.
- Medium priority: trust/compliance/risk workflows.
- Experimental scale-up: paid/affiliate channels (quality-gated).
Operating Rule
Treat time allocation like budget allocation: scale what improves both growth and market quality metrics, and cut what only inflates top-of-funnel volume (E2, E4, E3).